Filed Under: media, technology
Published On: May 22, 2012
I like Futurebook.net, I really do. They tend to write on point commentary about, as the name might suggest, the future of books. But since Waterstones agreed to start selling Kindles, the folks at Futurebook seem to have embraced the old guard tactic of hating Amazon.
This obviously bears repeating: hating Amazon is not a business strategy. It’s not good. It doesn’t scale.
At best, hating Amazon is a motivating factor, at worst it makes the hater look weak and unresponsive.
Just how much FUD (Fear, Uncertainty and Doubt) is Futurebook tossing at the Waterstones/Amazon apocolypse decision?
Check out the screen grab below. 5 out of the last 7 seven stories have discussed the decision, referring to Amazon as “the fox” and “the Devil.” The deal itself is “scary.” Waterstones itself should “kiss their customers goodbye” and that they have announced their “intent to be assimilated.”
That’s some end of the world shit right there. Seriously, Futurebook, hyperbolize much?
I work with a breadth of clients at my day job, and as much as I like creating tailored, custom, digital solutions for each of them, that’s not a practical solution. Everyone needs digital in some way, but not everyone needs the same digital solution. The key is determining the right digital solution for each client.
But for the love of god, unadulterated FUD on a competitor helps absolutely no one.
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