There are probably as many ways to be a jerk in social media as there are in meatspace, however I’ve noticed a recent trend that can only be replicated online.
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The tactic is simple – follow someone. Wait for them to follow you back. Immediately unfollow them.
The result? You are at best a douche, and at worst a stealth-spammer.
There are plenty of reasons to unfollow someone – you don’t like their content, they haven’t updated in ages, they are actually a spammer. Hell, even unfollowing someone because they didn’t follow you back is understandable – Twitter is a communications medium after all, and works best when communication goes both ways.
But, unfollowing someone simply to amass a significant number of followers speaks volumes about a fragile ego which needs a high follower to friend ratio to somehow feel validated.
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Bradley Robb likes TV and books, and has an intense dislike for cinnamon. Once, Bradley stopped a Soviet T-60 with his middle finger. Bradley writes speculative fiction and edits Fiction Matters, and never really got the hang of talking about himself in the third person.